We sell lab-grown diamonds, which are produced without mining the diamond itself. That does not make us exempt from thinking carefully about our wider impact. Here is where we are, and where we are heading.
Lab-grown diamonds and the environment
Lab-grown diamonds are produced without extracting diamonds from the earth, avoiding the direct land disturbance associated with diamond mining. However, growing diamonds requires significant energy and other resources.
The environmental impact depends on how and where each diamond is produced, particularly the source of electricity.
We're working with our suppliers to understand these impacts better, and we'll share figures once they're reliable.
Packaging
We use paper and cardboard for our outer packaging and printed materials, with recycling in mind.
Loose diamonds are also supplied in a protective metal container. We recommend keeping and reusing this where possible, and checking local recycling guidance before disposing of it.
We're continuing to review our packaging to reduce unnecessary materials without compromising the protection of your diamond.
A tree for every order
For every order, we donate to the National Trust for Scotland's Dedicate a Tree appeal, helping the Trust plant a sapling in Scotland's woodlands. It is a small, tangible action rather than a grand claim. Trees take decades to mature, and we think that is a fitting parallel to what a diamond represents.
We are not claiming this offsets the energy used to grow your diamond. We are doing it because it is a good thing to do, and because we would rather take practical steps than make sweeping environmental promises.