Last updated August 28, 2024
Privacy Policy
This Privacy Notice outlines how diamond-labs.co.uk ("we," "us," or "our") collects, uses, stores, and shares your personal information when you use our services ("Services"), including when you:
- Visit our website at https://diamond-labs.co.uk or any website that links to this Privacy Notice.
- Engage with us in other related activities, such as sales, marketing, or events.
If you have questions or concerns about how we handle your information, this Privacy Notice will help you understand your privacy rights and choices. If you disagree with our policies and practices, please refrain from using our Services. Should you have any questions or concerns after reviewing this policy, please contact us at [email protected].
Summary of Key Points
This summary provides an overview of key points from our Privacy Notice. For more detailed information on any of these topics, refer to the corresponding section.
What personal information do we process? We may collect and process personal information depending on your interaction with us, the Services you use, and the choices you make. Learn more.
Do we process any sensitive personal information? We do not process sensitive personal information. Learn more.
Do we collect any information from third parties? We do not collect information from third parties. Learn more.
How do we process your information? We use your information to deliver, improve, and manage our Services, communicate with you, ensure security, and comply with legal obligations. Learn more.
In what situations and with whom do we share your personal information? We may share your information in specific situations and with specific types of third parties. Learn more.
How do we keep your information safe? We employ appropriate security measures to protect your information. However, no method is completely secure, so we cannot guarantee absolute security. Learn more.
What are your rights? Depending on your location, you may have rights regarding your personal information. Learn more.
How do you exercise your rights? You can exercise your rights by visiting https://diamond-labs.co.uk/legal/data-request or contacting us. We will respond to your request in accordance with applicable laws. Learn more.
Want to learn more? Please review the full Privacy Notice below.
What Information Do We Collect?
Personal information you disclose to us: We collect personal information that you voluntarily provide when you express interest in our products and Services, participate in activities on the Services, or contact us directly.
The personal information we collect depends on your interactions with us and the Services, as well as the choices and features you use. This may include:
- Names
- Phone numbers
- Email addresses
- Mailing addresses
- Billing addresses
Sensitive Information: We do not process sensitive information.
Payment Data: We may collect data necessary to process your payment if you make purchases, such as your payment instrument number and security code. All payment data is handled by Stripe. Please review their privacy policy for more details.
All personal information you provide must be true, complete, and accurate, and you must notify us of any changes.
Information automatically collected: Some information - like your Internet Protocol (IP) address and/or browser and device characteristics - is collected automatically when you visit our Services.
This information does not reveal your specific identity (e.g., your name or contact information) but may include device and usage information, such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, information about how and when you use our Services, and other technical information. This information is needed to maintain the security and operation of our Services, as well as for internal analytics and reporting purposes.
Like many businesses, we also collect information through cookies and similar technologies. You can learn more about this in our Cookie Notice.
The information we collect includes:
- Log and Usage Data: Service-related, diagnostic, usage, and performance information is automatically collected when you access or use our Services. This log data may include your IP address, device information, browser type and settings, and information about your activity on the Services.
- Device Data: We collect device data such as information about your computer, phone, tablet, or other device used to access the Services. This data may include your IP address, device and application identification numbers, location, browser type, hardware model, Internet service provider, or mobile carrier.
- Location Data: We collect location data such as information about your device's location, which can be either precise or imprecise. How much information we collect depends on the device's settings. You can opt-out of allowing us to collect this information by disabling your device's location setting. However, this may limit your ability to use certain features of the Services.
Google API: Our use of information received from Google APIs will adhere to the Google API Services User Data Policy, including the Limited Use requirements.
How Do We Process Your Information?
We process your personal information to provide, improve, and administer our Services, communicate with you, ensure security and fraud prevention, and comply with legal requirements. We may also process your information for other purposes with your consent.
The reasons we process your personal information include:
- To deliver and facilitate service delivery: We process your information to provide you with the requested service.
- To respond to user inquiries and offer support: We process your information to respond to inquiries and resolve any issues with our services.
- To send administrative information: We may process your information to send you details about our products, services, changes to our terms and policies, and other related information.
- To fulfill and manage your orders: We process your information to manage orders, payments, returns, and exchanges made through the Services.
- To request feedback: We may process your information to request feedback and to contact you about your use of our Services.
- To send marketing and promotional communications: With your consent, we may process your personal information to send marketing and promotional communications. You can opt-out at any time.
- To deliver targeted advertising: We may process your information to develop and display personalized content and advertisements tailored to your interests.
- To protect our Services: We may process your information to keep our Services safe and secure, including fraud monitoring and prevention.
- To identify usage trends: We may process information about how you use our Services to better understand how they are being used, which helps us improve them.
- To determine the effectiveness of our marketing and promotional campaigns: We may process your information to better understand how to provide marketing and promotional campaigns that are most relevant to you.
- To save or protect an individual's vital interest: We may process your information when necessary to save or protect an individual's vital interest, such as to prevent harm.
What Legal Bases Do We Rely on to Process Your Information?
We only process your personal information when we believe it is necessary and we have a valid legal reason (i.e., legal basis) to do so under applicable law, such as with your consent, to comply with laws, to provide you with services, to enter into or fulfill our contractual obligations, to protect your rights, or to fulfill our legitimate business interests.
If you are located in the EU or UK, this section applies to you.
The General Data Protection Regulation (GDPR) and UK GDPR require us to explain the valid legal bases we rely on to process your personal information. As such, we may rely on the following legal bases:
- Consent: We may process your information if you have given us permission (i.e., consent) to use your personal information for a specific purpose. You can withdraw your consent at any time.
- Performance of a Contract: We may process your personal information when we believe it is necessary to fulfill our contractual obligations to you, including providing our Services or at your request before entering into a contract with you.
- Legitimate Interests: We may process your information when we believe it is reasonably necessary to achieve our legitimate business interests and those interests do not outweigh your interests and fundamental rights and freedoms.
- Legal Obligations: We may process your information where we believe it is necessary for compliance with our legal obligations, such as to cooperate with a law enforcement body or regulatory agency, exercise or defend our legal rights, or disclose your information as evidence in litigation.
- Vital Interests: We may process your information where we believe it is necessary to protect your vital interests or the vital interests of a third party, such as in situations involving potential threats to the safety of any person.
When and with Whom Do We Share Your Personal Information?
We may share information in specific situations and with certain categories of third parties, such as vendors, consultants, and service providers. We require all third parties to protect your personal information and only use it as instructed by us.
We may share your data with third-party vendors, service providers, contractors, or agents ("third parties") who perform services for us or on our behalf and require access to such information to do that work. These third parties include:
- Payment Processors
- User Account Registration & Authentication Services
- Website Hosting Service Providers
We may also need to share your personal information in the following situations:
- Business Transfers: We may share or transfer your information in connection with or during negotiations of any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.
Do We Use Cookies and Other Tracking Technologies?
We may use cookies and similar tracking technologies (like web beacons and pixels) to collect and store your information when you interact with our Services. These technologies help us maintain the security of our Services, prevent crashes, fix bugs, save your preferences, and assist with basic site functions.
We also permit third parties and service providers to use online tracking technologies on our Services for analytics and advertising, including to manage and display advertisements, tailor ads to your interests, or send abandoned shopping cart reminders (depending on your communication preferences).
For more information on our use of cookies and other tracking technologies, please refer to our Cookie Notice.
How Long Do We Keep Your Information?
We retain your personal information only as long as necessary to fulfill the purposes outlined in this Privacy Notice, unless a longer retention period is required or permitted by law.
When we have no ongoing legitimate business need to process your personal information, we will delete or anonymize it, or if this is not possible (e.g., because your information is stored in backup archives), we will securely store your personal information and isolate it from any further processing until deletion is possible.
How Do We Keep Your Information Safe?
We have implemented appropriate and reasonable technical and organizational security measures designed to protect your personal information. However, despite our safeguards, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure, so we cannot promise or guarantee that unauthorized third parties will not be able to defeat our security and improperly collect, access, steal, or modify your information.
Transmission of personal information to and from our Services is at your own risk. You should only access the Services within a secure environment.
Do We Collect Information From Minors?
We do not knowingly collect data from or market to children under 18 years of age. By using the Services, you represent that you are at least 18 or that you are the parent or guardian of such a minor and consent to their use of the Services.
If we learn that personal information from users less than 18 years of age has been collected, we will deactivate the account and take reasonable measures to promptly delete such data from our records. If you become aware of any data we may have collected from children under 18, please contact us at [email protected].
What Are Your Privacy Rights?
Depending on your state of residence in the US or in certain regions such as the European Economic Area (EEA), United Kingdom (UK), Switzerland, and Canada, you have rights that allow you greater access to and control over your personal information. You may review, change, or terminate your account at any time.
If you are located in the EEA or UK, you have the right to:
- Request access and obtain a copy of your personal information
- Request rectification or erasure
- Restrict the processing of your personal information
- If applicable, request data portability
- Object to the processing of your personal information
If you are located in Canada, you have similar rights under applicable data protection laws.
You can exercise these rights by contacting us using the contact details provided below.
Controls for Do-Not-Track Features
Most web browsers and some mobile operating systems and applications include a Do-Not-Track ("DNT") feature or setting you can activate to signal your privacy preference not to have data about your online browsing activities monitored and collected. However, no uniform technology standard for recognizing and implementing DNT signals has been finalized. As such, we do not currently respond to DNT browser signals or any other mechanism that automatically communicates your choice not to be tracked online.
Do United States Residents Have Specific Privacy Rights?
If you are a resident of certain US states, you may have additional rights regarding your personal information. These rights may include the right to request access to and receive details about the personal information we maintain about you, correct inaccuracies, obtain a copy of, or delete your personal information. You may also have the right to withdraw your consent to our processing of your personal information. These rights may be limited in some circumstances by applicable law.
Categories of Personal Information We Collect
We have collected the following categories of personal information in the past twelve (12) months:
| Category | Examples | Collected |
|---|---|---|
| A. Identifiers | Contact details, such as real name, alias, postal address, telephone or mobile contact number, unique personal identifier, online identifier, Internet Protocol address, email address, and account name | NO |
| B. Personal information as defined in the California Customer Records statute | Name, contact information, education, employment, employment history, and financial information | NO |
| C. Protected classification characteristics under state or federal law | Gender, age, date of birth, race and ethnicity, national origin, marital status, and other demographic data | NO |
| D. Commercial information | Transaction information, purchase history, financial details, and payment information | NO |
| E. Biometric information | Fingerprints and voiceprints | NO |
| F. Internet or other similar network activity | Browsing history, search history, online behavior, interest data, and interactions with our and other websites, applications, systems, and advertisements | NO |
| G. Geolocation data | Device location | NO |
| H. Audio, electronic, sensory, or similar information | Images and audio, video, or call recordings created in connection with our business activities | NO |
| I. Professional or employment-related information | Business contact details in order to provide you our Services at a business level or job title, work history, and professional qualifications if you apply for a job with us | NO |
| J. Education Information | Student records and directory information | NO |
| K. Inferences drawn from collected personal information | Inferences drawn from any of the collected personal information listed above to create a profile or summary about, for example, an individual's preferences and characteristics | NO |
Do We Make Updates to This Notice?
Yes, we will update this notice as necessary to stay compliant with relevant laws.
We may update this Privacy Notice from time to time. The updated version will be indicated by an updated "Revised" date at the top of this Privacy Notice. If we make material changes to this Privacy Notice, we may notify you either by prominently posting a notice of such changes or by directly sending you a notification. We encourage you to review this Privacy Notice frequently to be informed of how we are protecting your information.
How Can You Contact Us About This Notice?
If you have questions or comments about this notice, you may email us at [email protected].
How Can You Review, Update, or Delete the Data We Collect From You?
Based on the applicable laws of your country or state of residence in the US, you may have the right to request access to the personal information we collect from you, details about how we have processed it, correct inaccuracies, or delete your personal information. You may also have the right to withdraw your consent to our processing of your personal information. These rights may be limited in some circumstances by applicable law. To request to review, update, or delete your personal information, please visit: https://diamond-labs.co.uk/data-request.